Just as we were speculating about Brûlé Airways, the man himself writes a full column on what it would be like. Finding himself desperately needing “trans-Med connectivity” he lays out – eloquent as always – what the crew on this fictional airline would be serving and wearing:
On the crew front, my jury’s out on who I’d have in the cockpit but I’d definitely have Italians to man the on-board espresso machines and I’d hire my friend Kamal Mouzawak to be my chief catering officer and have him demonstrate why Lebanon’s mezze culture was made for in-flight meal service. Along with produce sourced in the Bekaa Valley and the Chouf Mountains, he’d also select the best reds from Spain, rosés from Provence, whites from Italy and beer from Turkey.
After food, uniforms would be the second most exciting element and I’d leave the sourcing to my Galician friend Sagra who’d have a sleepy little espadrille firm do a smart shoe for both men and women, find an emerging French designer to produce dresses and knitwear ensembles for the girls and a solid tailor from Genoa to do the designs and manufacturing for the stewards’ and pilots’ uniforms.
He does however leave us with one mystery:
Would it make more sense to crew the airline from the lower-wage Maghreb countries or leave it to the Spanish or the Lebanese to run?
Those Maghreb countries have that ever-charming sub-Med disposition, so our money is definitely on them.