The Wallpaper tragedy

A wallpaper mall

Wallpaper, the magazine Mr. Brulé left in 2002, has since then been operating further and further away from our radar. Since it all of a sudden made a comeback in our newstands, being prominently placed in eye-level. We thought, for a moment, that we had missed something. That Wallpaper had went back to its roots, with extensive coverage of international travelling and Scandinavian design.

After a couple of glances we felt at ease again. Wallpaper is certainly not in it for a comeback. Readers, you are well aware of our hunger for outstanding, independent retail, that is as intoxicating as it is service-minded. Especially as retail sets the foundation of an economic comeback that can take us out of our current gloomy situation.

Hence, we were at least mildly excited to take a closer look at Wallpaper’s Retail Directory. People, even your next door automotive CFO will write down a more interesting list faster than you finish a sweet and dense espresso from Fernanadez & Wells.

Some examples; Diesel Store (New York), Tiffany (Tokyo), Lacoste (Paris) and so on. If we wanted Lonely Planet recommendations we would have bought one in that crowded, sweaty newsstand at Hauptbanhof when we arrived from our low-cost airline flight. As if.

Wallpaper, we grew up with you. You helped us take our first stumbling steps in international travelling. Such as which frequent flyer program to choose, which airy, friendly hotel to pick during our carribbean get away or how to pick a decent travelling bag. Now you are ill of all thoose mall advertisers and mainstream buyers, get well or don’t bother contacting us again.


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7 Responses to “The Wallpaper tragedy”

  1. Gravatar of adrian adrian
    2. August 2009 at 15:06

    How long did it take you to figure that out? They've been crap for years…

  2. Gravatar of Emily Emily
    3. August 2009 at 02:33

    Dear Sir
    Please can you contact me at your earliest convenience on es@monocle.com.
    Kind Regards,
    Emily Smith
    PR Manager
    Monocle

  3. Gravatar of hman hman
    4. August 2009 at 19:29

    ^^ Uh oh, someone's in trouble!

  4. Gravatar of loukask loukask
    29. August 2009 at 13:42

    it still is a publication that doesn't stink like so many others.
    of course it lacks the smell of our youth.
    miss wallpaper the early years.
    inspiring/illustrative/lifelike.
    xxL

  5. Gravatar of loukask loukask
    29. August 2009 at 20:42

    it still is a publication that doesn't stink like so many others.
    of course it lacks the smell of our youth.
    miss wallpaper the early years.
    inspiring/illustrative/lifelike.
    xxL

  6. Gravatar of Sunday Travel Scorecard [08.30.09] | Travel News Sunday Travel Scorecard [08.30.09] | Travel News
    31. August 2009 at 21:24

    […] Backpacker Magazine? This piece, with its depressing earnestness, almost made me nostalgic for the former Tyler Brûlé fantasyworld. SCORE: 5/10 […]

  7. Gravatar of Aspodk Aspodk
    3. January 2011 at 17:39

    you are SO arrogant!

    The point is, why dont u create a new wallpaper then? Monocle is not that interesting as you may note.