Archive for the Category Fast Lane


The 777 Ambience


In the last Fast Lane column the man himself writes:

I explained that I had a special metabolism that agreed very well with the air quality and white noise of a Boeing 777.

Hear hear. We couldn’t agree more. This is the reason we have installed The 777 Ambience sound in our homes. We sleep like small babies at a karaoke bar in Shibuya to it.

The 777 Ambience by Beingtylerbrule

Photo cred:

The Art of the Interview

Bathroom mirror narcissicism, revisited

Although countless books have been written about it, the key to the perfect interview is simply choosing the right subject.

The washlet and man bags

Japanese bag

As Tyler digs into our favorite nation – Japan (if you didn’t know this your home work starts with buying issues 9 through 11 of you know what) – in this week’s Fast Lane column, he finds five great ways of bringing a bit more of Japan Inc. to the rest of the developing world, i.e. North America. The high notes for us this week was point three and five.

3. Clever collaborations
Japanese consumers love a clever tie-up between established brands and smart creative talent. Good examples are retailer Beams doing a customised Subaru in hot orange and chocolate brown, or bagmaker Porter doing a “man bag” exclusively for ANA.

5. Bathroom culture
The Washlet (the automated, all- spraying, all-blow-drying, all-sound cancelling, all-deodorising toilet) is finally making inroads into new markets, but the world needs to embrace this concept faster. If it’s standard practice to wash your hands after going to bathroom, shouldn’t it also be part of the routine to wash the parts of your body that performed the function? Japan’s become so addicted that they’ll even feature on the two national carriers’ 787s when they eventually take to the skies.