You are correct, but you are earnestly missing the point. The object of this post was to point out how TB utterly ignores the realities of the airline business in favor of his luxe fantasias. His rebranding of Swiss, for example, was so successful that it was forced into the embrace of Lufthansa, and his refit of BA's Club World has been such a hit in the recession that the J cabin is half-empty and inducing panic in top executives. Yes, better pajamas will save SAS.
]]>You are correct, but you are earnestly missing the point. The object of this post was to point out how TB utterly ignores the realities of the airline business in favor of his luxe fantasias. His rebranding of Swiss, for example, was so successful that it was forced into the embrace of Lufthansa, and his refit of BA's Club World has been such a hit in the recession that the J cabin is half-empty and inducing panic in top executives. Yes, better pajamas will save SAS.
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