This is a publication about Tyler Brûlé. Or rather, it’s a publication about the fascination of the jetset lifestyle and attitude that he portrays through his writing in Monocle and FT. It is written by two Swedish enthusiasts.

The blog was inspired by Gridskipper´s series “What would Tyler Brûlé do?” but even more from video clips such as this:

To guide you through the jungle that is business class flights, bespoke tailoring and handpicked coffee beans we will also be presenting you with an infallible reference list that will be known as the Tyler Brûlé Index (TBI). So that you can keep up with how you are doing on your way to becoming Tyler.

If you have any questions or want to get in touch, please drop us a line to incotex@beingtylerbrule.com