At a conference panel in Münich earlier this year the panelists including Meister Brûlé recieved the question ”If you would start a new venture, what would it be?” We will spare you the ideas from the other Hobo-Joes on the panel. TB’s answer? Starting a new European airline company.
We immediately felt compelled to pick up our Blackberries and call Lufthansa’s customer service asking how we could transfer our Miles & More points to this new aviation paradise. What would it look like? Would it serve the same excellent vegetable consommé as the Marc Newson designed Qantas business class? Could it really outshine ANA’s inflight nightwear?
Out of gitty excitement and since we can hardly wait for this venture to get of the ground we decided to start a series which explores potential ideas on what Brûlé Airways would be like. The first instalment in this series will be out soon.