Private aviation: HondaJet


As the second of our two high notes from last years aviation tradeshow, EBACE, comes HondaJet (HA-420). This is an aircraft with exquisite finish and a manga inspired design, clearly representing the attention to detail that always defines Japanese products. After almost 10 years of preparation it made an astonishing debut a year earlier (with over 100 orders placed in the first three days) and was certainly in the spotlight at last years fair.

Michimasa Fujino, the CEO of Honda Aircraft makes a slightly confused impression but manage to find a few key pieces that could sell the HondaJet to just the right customers:

We’re always looking for the next innovation within transportation and mobility. Coming from motorcycles it’s natural for us to go into the air. European countries are also best fit for this kind of aircraft, since Europeans are more environmentally conscious. This is a low noise, low emission and high fuel efficiency aircraft which should be attractive for european customers.

Mr Brûlé explains why we are seeing an emergence of a stronger and larger private aviation market:

As the premium airline experience becomes less attractive and more aircrafts come to market around the one million euro price range the worlds biggest carriers will continue to lose their top passengers as they opt to go private.

Will HondaJet be their first choice? It’s definitely an option to seriously consider when your searching for a fast and easy transportation to get to your favourite cottage in the alps or a weekend at The Pellicano Hotel in Tuscany.



One Response to “Private aviation: HondaJet”

  1. Gravatar of Private jet – the new ambulance | Being Tyler Brûlé Private jet – the new ambulance | Being Tyler Brûlé
    1. July 2009 at 23:35

    […] We suggest mandatory private jets for anyone who wants to stay healthy. The reasons for to buy the HondaJet HA-420 or the Pilatus PC-12 are literally stacking […]