Although countless books have been written about it, the key to the perfect interview is simply choosing the right subject.
Tag: Fast Lane
The washlet and man bags
As Tyler digs into our favorite nation – Japan (if you didn’t know this your home work starts with buying issues 9 through 11 of you know what) – in this week’s Fast Lane column, he finds five great ways of bringing a bit more of Japan Inc. to the rest of the developing world, i.e. North America. The high notes for us this week was point three and five.
3. Clever collaborations
Japanese consumers love a clever tie-up between established brands and smart creative talent. Good examples are retailer Beams doing a customised Subaru in hot orange and chocolate brown, or bagmaker Porter doing a “man bag” exclusively for ANA.
5. Bathroom culture
The Washlet (the automated, all- spraying, all-blow-drying, all-sound cancelling, all-deodorising toilet) is finally making inroads into new markets, but the world needs to embrace this concept faster. If it’s standard practice to wash your hands after going to bathroom, shouldn’t it also be part of the routine to wash the parts of your body that performed the function? Japan’s become so addicted that they’ll even feature on the two national carriers’ 787s when they eventually take to the skies.
Dispatching an intern
Imagine this scenario: you’re in transit between Basel and Paris, en route to Tokyo (Haneda, of course). You realise that you’ve left your wallet at the hotel. The concierge phoned the limo service but it was too late – you were already stretching out in the Business Premier Class of the TGV. I think we can all relate to the situation. But how would you solve it? Tyler presents his solution in the FT:
The plan involved having our Swiss colleague take the wallet to Zurich where he would be met by our new intern Jonathan, who was dispatched from London to deliver the wallet to Paris. While some very high winds almost delayed his flight’s approach to Zurich, Jonathan eventually made it to the small cocktail party we were hosting on Rue Royale with enough time to knock back a glass of champagne before we had to leave.
I’m kicking myself because I didn’t think of that.