From the excellent 23rd edition of the Monocle Weekly:
You might have caught the headlines earlier in the week that had McDonalds announcing their plans of thumping Starbucks in the coffee retail wars in Europe by bringing its cookie cutter concept and two huge cappuccinos to high streets from Manchester to Munich. Indeed if ever it was a moment of a bit of culture and trade protectionism it’s now, or is it? Earlier this week another upstart arrived on European shores in the forms of South African born Vida e caffè. Originally launched in Cape Town Vida e caffè plays up a bit of a portuguese story and does so with a sunny southern hemisphere disposition. With…reasonably big ambitions for Europe is the concept just another Starbucks in giraffes clothing?.
